Understanding Media Techniques
Media Techniques in Advertising
Bandwagon Advertising
This type of advertisement tries to get you to want the product because everyone else wants it or has it.
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Testimonials
In this type of advertising, the people in ads are celebrities or professionals (experts) using the products.
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Glittering Generalities
In this type, advertisers use logical fallacies (flaws in reasoning designed to trick people). They often use appealing words without giving any concrete idea about what is being advertised.
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Emotional Appeal
This type tries to get the customer (the consumer) to buy their products based on emotions.
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Plain Folks Appeal
This type of advertisement aims at appealing to the masses by using common people to advertise their products.
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Scientific Appeal
This technique attempts to appeal to the masses by providing the audience with survey results, statistical evidence, or market surveys to get you to want to buy their products.
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